In May 2026, Kajabi quietly changed how you’re supposed to operate the platform. Instead of opening the admin dashboard, hunting for the right menu, and clicking through a form, you can now just describe what you want to Claude or ChatGPT — and Kajabi builds it.
The feature is called Kajabi MCP, and it’s one of the more genuinely useful “AI integration” launches in the course-platform space, not just a chatbot bolted onto the dashboard. Here’s what it actually does, how to set it up, and what’s changed since the initial rollout.
What is Kajabi MCP?
MCP stands for Model Context Protocol, an open standard (originally released by Anthropic in late 2024) that lets AI tools connect directly to external apps and act on real data, instead of just talking about it in a chat window. OpenAI, Anthropic, and most major AI platforms now support it.
Kajabi MCP is Kajabi’s own MCP server. Once you connect it to Claude, ChatGPT, or another MCP-compatible tool, that AI can read your Kajabi account — courses, offers, contacts, pages, emails — and build things inside it, all from a normal conversation.
The workflow Kajabi describes is simple: Ask → Build → Review.
- You describe what you want in plain language.
- Kajabi MCP builds it — usually in under a minute.
- You open the draft in the Kajabi admin UI, edit anything you want, and publish it yourself.
The example Kajabi uses in its own documentation is a good illustration of what this replaces:
“Create a 30% off Offer for my Photography Fundamentals Course running next Tuesday, draft an email broadcast announcing the sale, and update the Course landing page to mention the discount.”
Normally that’s three separate trips through three separate builders. With MCP connected, it’s one sentence, and all three drafts show up ready for you to review.
What’s changed since the May 2026 launch
Kajabi MCP launched as one of five product updates that month, alongside Amplify, Backstage, Expert Agents, and Cofounder. At launch, Kajabi’s own marketing described it as covering pages, emails, offers, courses, contacts, orders, tags, and site settings — and explicitly said it did not yet handle analytics, community management, or payments.
That’s now out of date. Kajabi’s official help documentation, last updated in August 2026, shows the tool list has grown considerably. Community management (posts, DMs, channels, challenges, meetups) and multiple analytics tools (revenue, MRR, subscriptions, contacts) are now part of the connection. Kajabi’s own marketing page hasn’t caught up to its help docs yet, which is worth knowing if you read the FAQ on the product page and assume the feature set is smaller than it actually is.
Payment processing is still off-limits, and that doesn’t appear to be changing — more on that below.
What you can actually do with it
The current tool set (per Kajabi’s help center) is broader than most people expect. Organized by area:
Content and pages
Create and edit blog posts, landing pages, website pages, and navigation menus. Update SEO metadata, publish or unpublish, and edit theme content and styling.
Courses and coaching
Create courses with full module/lesson structure, including drip scheduling and prerequisite gating. Search inside lesson content — useful for finding broken embeds or old template text across a large course. Create and manage 1:1 or group coaching programs and sessions.
Commerce
Create offers with free, one-time, subscription, or payment-plan pricing. List and inspect purchases, revenue by offer, and subscription/MRR data.
Email
Draft broadcasts and multi-email sequences with drip timing. (Sending still happens manually in the admin UI — more on that below.)
Contacts
Search and filter contacts, create and apply tags, build and edit dynamic segments.
Community
List members, channels, and access groups; read and create posts, comments, and polls; publish announcements; manage challenges and meetups; send direct messages as the connected user.
Media Library
Search your existing media, place an asset into a themed page slot, crop an image, or swap one asset for another everywhere it’s used across your site in a single action.
Analytics
Pull contact, revenue, revenue-by-offer, and subscription analytics for a date range.
That’s a meaningfully wider surface than “make me a landing page,” and it’s why the tool is worth a second look even if you tried an earlier version in May and weren’t impressed.
What it still won’t do
- Take actions on behalf of a customer
- Process payments
- Send a live email blast (broadcasts are drafted, sending is manual)
- Touch account-level billing settings
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Covers most day-to-day content and marketing work — pages, emails, offers, courses, contacts, community posts
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All write actions land as drafts, so nothing publishes without you reviewing it first
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Granular, toggleable permissions instead of all-or-nothing access
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Included on every Kajabi plan at no extra cost
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Cannot process payments or touch billing
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Cannot send a live broadcast — you still hit send yourself
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Community actions (posting, DMs) publish immediately since there's no draft state for them
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ChatGPT's write access requires a Business, Enterprise, or Edu plan — Plus/Pro users get read-only
How to connect it
Every tool points at the same server: https://mcp.kajabi.com/mcp. There’s no API key to generate — authentication happens through your normal Kajabi login.
Claude (web, claude.ai) — requires a paid plan (Pro, Max, Team, or Enterprise). Go to Settings → Connectors → Add custom connector, name it “Kajabi,” paste the URL, and approve the consent screen. Then enable it from the tools menu in a new chat.
Claude Desktop — same idea, under Settings → Connectors → Add custom Connector.
Claude Code — one line:
claude mcp add kajabi --transport http https://mcp.kajabi.com/mcpYour browser opens for OAuth automatically.
ChatGPT — requires enabling Developer Mode first (Settings → Connectors → Advanced), which is only available on Plus and Pro plans for read access. To actually create or edit content, not just read it, you need a Business, Enterprise, or Edu workspace. Once Developer Mode is on, add a custom connector with the same server URL.
Cursor — Settings → MCP → Add new MCP server, type Remote (HTTP), same URL.
Whichever tool you use, start with a simple test prompt: “List my Kajabi sites.” That confirms the connection is live and gives the AI the site ID it needs for everything else.
Permissions: what you’re actually granting
This is the part worth reading before you click “approve.” When you authorize the connection, you choose which permissions to grant — each one toggles independently:
| Permission | What it allows |
|---|---|
| Read your Kajabi data | View contacts, products, content, analytics |
| Create and edit blog posts, pages, newsletters, forms, courses | Draft and update these content types |
| Create and edit offers, products, coaching, events | Draft and update commerce and coaching items |
| Create and edit tags and segments | Organize contacts |
| Send DMs, post in community, edit community settings | Take community actions on your behalf |
| Create and edit broadcasts and sequences | Draft email content |
| Publish or unpublish content | Only works paired with a create/edit permission above |
| Edit theme code and CSS | Changes take effect immediately — no draft layer |
| List and add account users | Off by default |
Two of these are worth flagging specifically: theme code edits and community actions don’t go through a draft-and-review step the way pages and offers do. Theme changes go live on published pages instantly, and community posts and DMs publish immediately since Kajabi has no draft state for those. Everything else — pages, offers, emails, courses — lands as a draft you approve manually.
Things worth knowing before you turn this on
- Drafts, not live changes, for most content. If something can be drafted in Kajabi, MCP drafts it. If it can’t (community posts, forms), MCP publishes directly. Know which category you’re asking for.
- One account per connection. A single Claude or ChatGPT connection links to one Kajabi account. Switching means disconnecting, logging into the other account, and reconnecting.
- Team access follows Kajabi roles. Each team member connects with their own login, and what they can do through the AI is capped by their existing Kajabi permissions — only Admins/Owners can manage account users, for instance.
- Analytics may not match your dashboard exactly. The connector returns data in UTC and may use different default filters or week-start conventions than your dashboard. If numbers look off, ask for a specific date range instead of a relative one like “this week.”
- Reconnecting periodically is normal. Unused connections expire for security, and switching between Kajabi tabs in your browser can cause the wrong account to authenticate. If it keeps happening, sign into the right account first and restart the AI tool before reconnecting.
- It’s included in every plan. Basic, Growth, or Pro, monthly or annual — MCP access isn’t gated behind a higher tier, though Kajabi notes future limits may apply.
Is it worth using?
For anything repetitive — building a promo (offer + email + landing page update) for a flash sale, drafting a week’s worth of blog content, tagging and segmenting contacts after an event, checking revenue by offer without opening three dashboard tabs — this genuinely removes steps rather than just talking about removing steps, which is the usual failure mode of “AI features” bolted onto SaaS dashboards.
The honest caveats: it’s still evolving faster than Kajabi’s own marketing copy can keep up with, ChatGPT’s setup has more friction than Claude’s, and a few actions (theme edits, community posts) skip the draft safety net entirely. None of that makes it not worth trying — it just means read the permission list before you approve it, and start narrow.
Details in this article are based on Kajabi’s official MCP documentation and product page, along with early hands-on reports from Kajabi’s own team and independent reviewers, as of September 2026. Kajabi has been expanding this tool’s capabilities steadily since launch, so check the official help center for the current tool list before you build a workflow around a specific feature.
